Driving Consistent High-Ticket Leads for a Medical Wellness Center 

Overview

The front office of the nation's premier medical wellness center for acupuncture, aesthetics, weight loss, hormone therapy, and IV treatments needed an effective method to continue attracting and converting potential clients to facilitate these advanced treatments and individual care.

The Challenge

The wellness industry is competitive, and there are many providers competing to win over the same audience. What the center needed was a strategic approach to ensure the leads generated would be not only many but also qualified and likely to become paying clients.

Our Approach

We were following a dual approach—concentrating on precisely targeted Meta Ads and rigorous Conversion Rate Optimization (CRO).

Meta Ads Strategy:

• Segmenting the Audience: We began by understanding the client's customer list to identify their core demographic and psychographic traits. With this information, we segmented the audience into groups based on people's interests in anti-aging treatment, weight management, or holistic well-being.

• Targeted Messaging: We developed specific messages for each audience segment, which would be relevant to their needs. An example of this is the anti-aging segment, where the ads are focused on Morpheus8, which is results-driven treatment, as well as hormone therapy, focusing on youthful skin and energy benefits.

• Ad Creative Development: The quality and sophistication that the center exuded in service were conveyed through the visuals. We used before-and-after photos, client testimonials, and short informative video clips to make a connection with the audience.

• Budget Allocation & Optimization: The budget of the campaign was allocated based on the performance of each segment, with heavy budgets rolling out to the most profitable audiences. We continuously optimized creatives, headlines, and calls-to-action via ongoing A/B testing to increase conversion rates.

Conversion Rate Optimization (CRO):

• Customized Landing Pages: We created and tested a number of landing pages based on the service we were advertising. All of these were designed to have a clear and focused call to action, whether that be to make an appointment for a consultation, register for a newsletter, or download a service brochure.

• Form Optimization: We have done this by taking friction out of the lead-capture process through simplifying forms and reducing the number of fields in the form, as well as testing alternative layouts and incentives; for example, offering a free initial consultation or limited-time discount for first-time clients.

• Trust Elements: We embedded trust by adding real client testimonials, the industry certifications, and case studies right onto the landing pages. This was tested with numerous placements across the site to ensure we had the perfect order.

• Heatmap Analysis & Behavioral Tracking: We have been using features like heatmaps and session recordings to track the interaction of users with the site. Data from this can help us identify micro problems within the user journey, such as unclear navigation or slow-loading pages, all with the end of ensuring a seamless and efficient path to conversion.

The Results

It's the combination of targeted Meta Ads and meticulous CRO that achieved these measurable results:

• Revenue Achievement: The wellness center generated $114,539.95 in sales over a 6.5-month period, driven entirely by online channels.

• Quality Leads: The strategic audience segmentation and targeted messaging have been so instrumental in being able to capture high quality leads, with the total of 700 bookings, which proves how effective this approach has been.

• Higher Conversion Rates: Through regular testing and optimization, we were able to increase landing page conversion rates incrementally, which ensures that the generated traffic is being efficiently converted into paying clients.

Conclusion

We achieved a continuous flow of high-quality leads for the medical wellness center by focusing on detailed audience segmentation, tailored messaging, and continuous optimization. This case study reiterates the importance of a data-driven, methodical approach to ad strategy and conversion rate optimization to ensure every aspect of a client's digital presence works towards achieving their business goals.

Enhancing Subscription Rates for a Payroll Automation Platform

Overview

A growing payroll automation platform in the HR tech industry needed to increase its subscription rates. The platform, designed to simplify multi-state payroll, compliance, and benefits management for startups, was already seeing traction. However, to scale effectively, the company needed to ensure that potential customers visiting the site were consistently converting into subscribers.

The Challenge

While the platform offered significant value to startups—saving them time and money through automated payroll processes—many potential customers were not completing the subscription process. The challenge was to refine the user journey and optimize conversion paths to turn more site visitors into paying subscribers.

Our Approach

To address this, we implemented a comprehensive Conversion Rate Optimization (CRO) strategy, focusing on precise data analysis, targeted messaging, and iterative testing.

1. User Journey Analysis:

   • Behavioral Data Collection: We began by implementing advanced analytics tools to track how users interacted with the site. This included heatmaps, session recordings, and funnel analysis to identify drop-off points in the subscription process.

   • Identifying Bottlenecks: The data revealed specific stages where users were hesitating, such as during the initial account setup or when prompted to select a subscription plan. These insights guided our optimization efforts.

2. Targeted Messaging and Value Proposition Clarity:

   • Refining the Pitch: We noticed that while the platform’s overall value was clear, specific benefits were not emphasized at crucial decision points. We restructured the messaging on key pages to highlight immediate, tangible benefits—like the ability to "Go Payroll-Live in 10 Minutes" and "Save 50+ Hours, Avoid $20K+ in Fines"—right before users were asked to commit.

   • Trust Building Elements: Testimonials from startup founders, which were already strong, were repositioned closer to the call-to-action (CTA) buttons. We also tested variations of urgency-driven messaging, such as "Get Started Today and Save Time Tomorrow," to encourage quicker decision-making.

3. Form and CTA Optimization:

   • Simplifying Conversion Points: We optimized the subscription form by reducing the number of required fields and using smart defaults where possible. This minimized the cognitive load on users and made the sign-up process faster and less intimidating.

   • Testing CTA Variants: Multiple variations of CTA buttons were tested, including different colors, sizes, and wording. For instance, we tested "Start Now" versus "Get Started in 10 Minutes" to find which phrasing drove higher engagement.

4. Continuous Testing and Iteration:

   • A/B and Multivariate Testing: We conducted rigorous A/B tests on landing pages, subscription forms, and the onboarding flow. Each test was designed to measure specific hypotheses, such as whether a more detailed explanation of the platform’s automation features increased conversions.

   • Iterative Improvements: Based on test results, we made incremental changes, constantly refining the process. For example, when we discovered that a simplified onboarding process led to a 15% increase in completed subscriptions, we further streamlined the process to maximize efficiency.

The Results

The impact of these CRO strategies was substantial:

• Subscription Growth: The platform experienced a significant increase in subscription rates, contributing to a total of 2293 subscriptions and $250,011.35 in revenue over the observed period.

• Higher Engagement: By refining the messaging and optimizing the user journey, we reduced drop-off rates and increased the number of users who completed the subscription process.

• Improved Conversion Funnel: The changes we implemented led to a smoother, more intuitive conversion funnel, turning more visitors into paying subscribers.

Conclusion

By taking a data-driven approach to CRO, we effectively addressed the specific pain points in the user journey that were hindering subscriptions. The careful optimization of messaging, form fields, and CTAs, coupled with continuous testing and iteration, ensured that the payroll automation platform could consistently convert visitors into subscribers, driving both growth and revenue.

This is how we helped a Healthy Beverage brand to increase their revenue by 6x and decreased their customer acquisation costs by  9x over a period of 2 months.

Scaled this Healthy Snack Brand from ROI 5.5x to 9.88 in 32 days with a limited test ad budget

1. Giving ads enough time to mature i.e. do not make any changes in the first 4 days of launching a campaign.

2. Using pixel data. You do not need to do a lot of targeting if you already have data of 500-1000 purchases.

3. Put atleast 30% of your ad budget to retargeting and split the audiences into 3,7 and 30 days.

4. Scale horizontally if you are short on budgets. Do scaling and culling every 2 days.

5. CBOs may get you good result depending on the brand and data

6. Do not let your bestsellers get out of stock.

Strategic placement of high-performing creatives increased this client's ROAS by 4.5x

Sometimes it's important to step back and make some changes for desired results. That is what happened when we worked on increasing the ROAS of an Energy Food brand 

- The brand had a good target audience, a good budget, and the right tracking tools, but still wasn't getting the expected sales. 

- They came to us and we studied the brand and their advertising pattern. 

- We concluded, that we would need to change the creatives being used in the ad design. 

- We did constant creative testing and uncovered the winning designs. Using high-performance creatives gave us an instant boost in results.

- ✨ The ROAS of the brand is 4x now and it's increasing every day.

Our Ad Optimisation Strategies helped an Organic Food Brand achieve a cumulative ROAS of 800%

4 Things you can do get maximum orders with minimum ad spends

We have used these methods for this particular brand which yielded a cumulative ROAS of 800%

➡️ Don't change the ads too often.

➡️ When launching a campaign launch a lot of audiences and then stop the ones that are not working. Scale on the ones that are working.

➡️ Keep checking your funnel for leaks.

➡️ Never let your bestsellers get out of stock.